Liubov Kirilova and Apostol Mushmov participated in Bloomberg ТV’s business show Investbook. 11235’s managers commented on how Gamification helps business increase employee engagement in the organization and improve customer relations.
During the discussion 11235’s experts explained how the use of game elements and game design techniques in non-game contexts - for example, giving ideas, news sharing, e-learning, etc., helps organizations build a long-term commitment from their target audience.
The experts also explained that Gamification relies on the balance of two types of motivation, internal and external, to achieve a stable long-term engagement from users. You can watch the entire discussion on the website of Bloomberg TV Bulgaria.