11235 Ltd. participated in a seminar organized by Stoos Network Bulgaria dedicated to the modern business principles and their practical application in successful companies. During the event were discussed the role of leaders in the new business environment and how they can engage and inspire people in the workplace. Other interesting topics that were discussed were the ways in which companies can promote a culture of innovations and new ideas generation within the organization and which are the winning leadership skills and behaviors.

Apostol Mushmov, our managing partner and visionary analyst, presented the subject of “Gamification as an integral part of the marketing and human resources of the future”. Mr. Mushmov showed how companies can build a strong loyalty in customers or employees by using Gamification. Loyalty that leads to a high level of activity (participation), emotional engagement with the brand and permanence of the relationship client-dealer or employee-company. From what was shared it became clear that in order to achieve the desired results companies that implement Gamification need to design and achieve many balances: between internal and external personal motivators, between incentives and experiences, between satisfaction and entertainment, between game elements (inductive) and game thinking (deductive), status and meaningful rewards and many more.

11235 Ltd. would like to thank Stoos Network Bulgaria for the well organized event.