11235 Ltd. and Azerbaijan Micro-finance Association organized a workshop about Customer Analytics and Credit Scoring on 28th of January 2016, in Baku, Azerbaijan.

The workshop was attended by 25 representatives of Azerbaijan banks and microfinance institutions – all of them AMFA members.
Mrs. Liubov Kirilova – Managing Partner of 11235 presented how to approach Customer analytics and Relationship management, including process steps, practical benefits, customer use cases as well as new trends in loyalty programs and gamified systems aiming to increase Customer and Employee engagement.  During the second half of the workshop, 11235 expert team of Mrs Liubov Kirilova and Mrs Kristina Tabakova explained the main stages of credit scoring modelling process, the scoring objectives and scoring usage.