The theme of the event, held in Prague on 18 and 19 of February 2016,  was Maximum competitiveness through advanced data on customers, markets, trends and competition.

On the first day of the conference Mr. Apostol Mushmov, Founder and Managing Director of 11235 Ltd., presented how to generate and analyze customer Big Data through Gamification. On the second day Mr. Mushmov led an interactive discussion about the data-driven organization: changes in management, processes and organization.