On 15th June 11235 Ltd. took part in the IDC event Third Platform ICT: The New Enterprise DNA

Apostol Mushmov and Sofronii Dimitrov revealed how implementing Mobile Analytics for Easy Credit, which is one of the biggest micro-credit companies in the country, multiplied the productivity of their CRM system, and led to incredible business increase.

11235 Ltd. team presented to the audience about the business benefits for Easy Credit both from analytics and mobility and what happened when they put them to work together. The success of the project was grand. Some of the marketing campaigns achieved over 500% efficiency. The number of operating mobile agents, armed with mobility and analytics, delivering office-like services to end customers, reached over one thousand in less than 6 months. Not to mention, improved quality of data input, personalized sales approach and enhanced sales management efficiency.

Of course, it was not an overnight Hollywood love story and there were challenges and rough patches. Commitment from the team and professionalism came into play and the goals were overachieved.