On May 22, 2014 we held a seminar hosted by the Education Center of New Horizons Bulgaria, at Interpred World Trade Center Sofia. The topic was: Predictive Analytics for Customer development. The lecture was held by our Visionary Analyst Mr. Apostol Mushmov and he detailed on data driven segmentation, i.e. behavioral segmentation, value and churn propensity predictive models, analytical CRM and Automated Marketing. The Q&A session which followed turned into a discussion and experience sharing.

The event was attended by participants from various industries like telco, banking industry, system integrators and resellers. Based on the positive feedback from the participants a follow up with a more specialized training course is expected to take place in the autumn.